Introducing the Colors & Effects brand by BASF

Iman Sabz

The Colors & Effects brand encompasses BASF’s broad portfolio of colorants and effect pigments.
Based on their chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects.